In this episode of Earn Your Leisure, we sit down with Dara Mirjahangiry, the mastermind behind Sei Less, to break down the restaurant business like never before. From managing celebrities to launching his own hospitality empire, Dara shares invaluable insights into what it takes to open, run, and scale a successful restaurant.
We cover how Dara leveraged his experience as a manager to launch his own restaurant, the biggest mistakes people make when opening a restaurant, and the formula for pricing dishes effectively. He also explains why you can’t sustain a restaurant by catering only to celebrities and how social media influencers impact restaurant success.
Dara gives his take on why New York is the #1 food city in America, how the restaurant business model that works in NYC doesn’t necessarily work elsewhere, and how Sei Less uses the 80/20 rule to craft its menu. He also breaks down the secrets to maintaining reservations and walk-ins, why restaurants don’t seat you until your full party arrives, and how pop-up locations are strategically chosen.
If you’re an aspiring restaurant owner, entrepreneur, or foodie, this is an episode you can’t afford to miss!
