Earn Your Leisure

How Eastside Golf Brought Culture to Golf: New Jordan 1 Collab, Major Investors, & Raising Money

In this enlightening episode of "Earn Your Leisure," we had the privilege of sitting down with the dynamic duo behind Eastside Golf, Olajuwon Ajanaku and Earl Cooper.** Dive into their journey, where they detail the significance of their '1961' Air Jordan 1 collaboration, the impact of investors like Michael Strahan and Steve Stoute, and the strategic moves they've made to grow their brand.

Delve into how they believe taking capital is a crucial scaling method, but that an investor's network holds more weight than their money. Learn about Eastside Golf's vision of endowing Morehouse's Golf Program and the costs that underpin a successful golf program.

Discover the essence of their partnership with the iconic Jordan Brand, the intricacies of signing partnerships, and the importance of time management in the world of entrepreneurship. The duo also gives an inside look at how they secured a sponsorship from Mercedes-Benz, a groundbreaking deal to feature their merchandise in major airports, and Mercedes-Benz's generous donation to Morehouse College's Golf Team.

The Eastside Golf founders firmly believe in growing the game of golf by incorporating the culture, setting themselves apart in the industry, and understanding the challenges of the apparel industry. Most importantly, their commitment to giving back shines through, highlighting the significance of supporting educational institutions. Wrapping up the episode, Olajuwon and Earl shed light on maintaining a strong partnership and the collaborative spirit that drives their brand's success.