The SoFi Generational Wealth Fund, in partnership with the Jayson Tatum Foundation, is set to offer grants and direct aid to impact lives beyond basketball, focusing on Tatum's S.M.A.R.T. Project aimed at assisting single parents with parenthood, education, and financial wellness. Jayson Tatum expressed his desire to leverage his financial planning experiences for the benefit of those outside the NBA, partnering with SoFi to enhance financial literacy and promote long-term financial planning. The fund will contribute to closing the generational wealth gap by offering resources for financial literacy and supporting homeownership as a means to build sustainable wealth for future generations.

SoFi, a leader in innovative financial solutions, has committed $1 million to the fund, emphasizing the importance of access to financial education and addressing the wealth gap in America. The partnership extends to naming SoFi as the official banking partner of the NBA, the NBA G League, NBA 2K League, and USA Basketball, including the entitlement partnership for the SoFi NBA Play-In Tournament scheduled for April 16-19. This collaboration will feature a co-branded logo for the tournament, widespread promotion, and SoFi's integration into NBA media partnerships with Disney and TNT Sports, as well as engagement in NBA events like the NBA All-Star Weekend 2024 in Indianapolis. SoFi's alliance with the NBA aims to solidify its position as a trusted banking partner and assist NBA fans nationwide in achieving their financial goals.