Since 2020, Stanley, known for its hammertone green products and steady $70 million annual sales, has experienced a remarkable surge in popularity and revenue due to the Stanley Quencher water bottle. This product has expanded the brand's appeal significantly, particularly among women, a demographic Stanley hadn't heavily focused on previously. Popular with professionals like nurses and teachers, as well as celebrities, the Quencher's success has led to a diverse range of colors and finishes. As a result, Stanley's annual sales are projected to reach an impressive $750 million in 2023, showcasing the dramatic impact of the Quencher on the company's growth.