Kim Kardashian's brand SKIMS has inked a multiyear agreement becoming the official underwear provider for notable basketball organizations, including the NBA, WNBA, and USA Basketball. This partnership underscores SKIMS' growing influence and marks its progression from its origins in body-positive shapewear to broader apparel offerings.
NBA Commissioner Adam Silver has expressed optimism about the partnership's potential role in future NBA events, although specific plans have not been disclosed. SKIMS' recent foray into menswear and the endorsement by NBA talent like Shai Gilgeous-Alexander reflects the brand's strategic expansion.
With SKIMS' valuation at around $4 billion and with an IPO on the horizon, the deal represents an evolving relationship between fashion brands and professional sports, a space where athletic apparel giant Nike has been highly prominent, evidenced by its eight-year agreement with the NBA secured in 2015. The dynamics of how SKIMS' partnership will function alongside Nike's existing contract with the NBA have not been publicly detailed.
