In a recent interview of "Assets Over Liabilities" With Earn Your Leisure. Pusha T, a well-known rapper, has just revealed the story behind the infamous McDonald's jingle that goes "I'm Lovin' It." This tune has been played in McDonald's ads for over 20 years and has become super popular. But not many people knew that Pusha T and his brother are the ones who actually came up with it.
A while back, these two were asked to write a rap for McDonald's new ad campaign. They had to use the line "I'm lovin' it" a lot in the song. They were working with the idea that this song would be used in commercials for about six months. The deal was set up by a big name in the music business, Steve Stoute, and the brothers were paid what they thought was a lot at the time—around a million dollars to split between them.
But Pusha T now looks back and thinks maybe they should have thought about it more. They were new to the game, and the idea of getting $500,000 for just two weeks of work was really exciting. However, since the jingle became so big and lasted so much longer than six months, he feels like maybe they could have made a better deal.
This story from Pusha T is not just interesting because it tells us where that jingle came from, but it also shows how important it is to really understand how much your creative work is worth, especially when it can end up being used for a really long time.